Helping you develop the strength to fulfill your potential.
Kajoor (Kah-jore) is a company with one goal in mind: help people develop the strength to fulfill their potential. Finding this source of strength is a unique journey for everyone as it can be found in different areas of life.
Holocaust survivor and psychologist Viktor Frankl wrote,
“Ultimately, man should not ask what the meaning of his life is, but rather he must recognize that it is he who is asked.”
This sense of meaning is our greatest source of strength. It is not a vague pre-requisite for a satisfying life, but is instead the beautiful culmination of our experiences in it and our connection to them.
Living your life intentionally is not about the circumstances of your life, but about the way you seek to experience them. Neither our company nor our products can directly change your circumstances, but they can help you develop the strength to shape your experience of them.
What We Do
From 2018 to 2020, I had the distinct pleasure of working closely with the Marshallese people. Every day I spent with them I learned more about myself, kindness, love, and strength. Learning their language gave new context to common English words - one of which was Kajoor.
The Marshallese to English Dictionary defines it with words like “strong, force, power, might” with additional use in the Bible for words like resilience and strive.
Kajoor aligns deeply with both our purpose and our programs as they are designed to help develop strength and resilience in those who embrace it. Something you’ll find in our page of Merchandise is the word Kōkajoor (Kuh-kah-jore). Though very similar to Kajoor, the “Kō-” prefix changes the word into a verb transforming “strong” into “to make strong”.
No matter where we are in our journey to a more fulfilled self, there is much for us to learn. Although I think it is fair to describe ourselves as both strong and resilient, I much prefer the dynamic sense of becoming strong and growing resilient. With the right resources and a determination to live intentionally, we can all grow into better selves.
Jemaron̄ kōm̧m̧ane aolep men ko kōn anij eo ej kōkajoorļo̧k kōj .
~ Daniel Willis
What is “Kajoor”?
